INFOGRAPHIC:
CXM and CRM systems help organizations boost customer satisfaction, but CXM focuses on how customers perceive a brand, while CRM helps employees understand their customers. In this article, we compare these platforms to help you decide which one is best for your business.
ESSENTIAL GUIDE:
By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EBOOK:
Call centers and contact centers provide customer service in different ways. Decision-makers should understand which option best fits their organization's needs to optimize CX. Download our exclusive infographic to find out what is the difference between call center vs contact center.
EBOOK:
Business-grade of Voice Intelligence (Vi) tools go beyond the basic capabilities of their consumer counterparts to help run automated call centers and enhance consumers’ e-commerce experiences. Dive into this e-book to understand the ins and outs of Vi, as well as 6 ways of using Vi to improve your business.
EGUIDE:
ECM systems must evolve in order to satisfy users and meet customer experience expectations. This expert guide provides 7 core capabilities of a modern ECM system to help you satisfy your users' customer needs.
EGUIDE:
This expert guide gives you an understanding of the differences between real-time and near-real-time analytics and explores cloud platform choices are when it comes to real-time analytics. In addition, explore why telcos need real-time analytics to fuel their success and how to accomplish this.
EGUIDE:
Gartner recently found that 15% of all customer service interactions will be handled completely by AI by 2021. But many organizations have also reported difficulty with managing AI technologies. Read the 3 articles in this handbook to learn about the benefits and drawbacks of customer service AI and other self-service platforms
EGUIDE:
This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.
RESOURCE CENTER:
Download this e-guide to learn about the evolving role of AI in CRM and how chatbots can help enterprises transform their customer service functions. You'll also uncover how AI technologies use customer data to provide valuable insights into emotions, buying behaviors, identities and more to help you take action.
