EBOOK:
Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
EGUIDE:
Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
EGUIDE:
"It's difficult to have a single view of the customer because of all the forms of communication," says Donna Fluss of DMG Consulting. As customer experience management (CEM) spans multiple departments and tools, optimizing CEM can be a complex and daunting task. Fortunately, this expert e-guide serves as a roadmap to CEM transformation.
EBOOK:
This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
WHITE PAPER:
Join analytics pioneer Tom Davenport in the following Q&A as he explores the evolving state of analytics. Learn what you can do to prepare for analytics 3.0, how you can get there, and which tools and supporting roles you need to make it all happen.
WHITE PAPER:
Access the following white paper to uncover how packaged analytics can help your organization assess performance trends, identify opportunities, and accelerate sales by turning your data into intelligence that you and your sales team can truly benefit off of.
EGUIDE:
Expert consultants and users from eBay and Boingo Wireless discuss contact center technology trends, mistakes, and best practices. Discover ways to upgrade your existing infrastructure to enhance the customer experience and help your company run more efficiently.
WHITE PAPER:
Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more.
WHITE PAPER:
Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
EGUIDE:
Explore why customer service can be the biggest component of customer retention and how companies applied AI, machine learning and predictive analytics to help provide better customer service.
