RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
WHITE PAPER:
This infographic illustrates the necessity of integration between business and IT, as well as the fundamental disagreements that exist between the two groups.
WHITE PAPER:
Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
WHITE PAPER:
IDC conducted a study on behalf of Sterling Commerce, an IBM Company, to determine how Sterling Commerce customers were using B2B integration software innovatively to improve core processes. Continue reading this paper to learn the results of that study and find out how innovators use b2b integrations software to shrink cycle time and cost.
WHITE PAPER:
This paper illustrates how Sterling Commerce solutions drive greater efficiencies, and improve the return on your B2B infrastructure investment. It explores how to automate more transactions with your existing electronic partners, and how to simplify the assessment and onboarding of your remaining manual trading partners.
WHITE PAPER:
This E-book presents an overview of the B2B integration landscape: its challenges, its opportunities, and the approaches that leading organizations follow in developing a robust and scalable EDI solution.
WHITE PAPER:
B2B integration technology, offers powerful and complementary tools and services for seamless business integration and meeting the challenges of global collaboration.
WHITE PAPER:
This white paper introduces B2B integration software that can help you synchronize virtually every aspect of your value chain, automate business processes, and get the visibility you need to successfully collaborate with partners.
WHITE PAPER:
This paper looks at trends that cause manufacturers to reevaluate and revamp their B2B processes and integration capabilities. Read on to also learn how manufacturers are reorganizing their internal operations to facilitate the shift from EDI-only transfer to a broader range of functions that support a larger view of commerce.
WEBCAST:
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
